7-Figure-BULLSH*T!

Exposing the myths, illusions, and recycled advice, revealing the truth through a cast of entrepreneurs inspired by real-life experiences.

How much of your “strategy” is built on assumptions you never questioned?
What if you didn’t need another system, tactic, or guru, only a clearer way to see what is actually happening?
What if the real game is not about getting rich, but about keeping you chasing while others collect the reward?

Through sharp, honest stories drawn from the world real entrepreneurs struggle in, this book uncovers patterns most business books never touch.

Get ready for a shift in perspective that can change how you build, decide, and move forward.

About the Book

This book is not another collection of startup clichés or side-hustle tips. It is an inside look at why so many smart, driven people get stuck chasing the wrong things and what becomes clear when you watch those patterns unfold through story. Through entrepreneurs like you, the book reveals the forces that shape modern business and the quiet truths most advice leaves out.

The Con

Ever wondered how scams work, or why they feel convincing even when nothing illegal is happening? These chapters pull back the curtain on how entrepreneurs get steered into bad decisions without realizing it. Through the experiences of our cast, you see how motivation is sparked, how systems guide behavior, and how important truths quietly disappear. It is not just about being fooled. It is about understanding why it works.

The Business

Ever done everything right and still watched things fall apart? These chapters follow entrepreneurs who did exactly that. They worked hard, followed the advice, and built what they were told to build. What changed was not their effort, but their understanding. By confronting the fundamentals of who they serve, what problem exists, and how the business actually operates, they begin to see a way forward that no checklist ever revealed.

The Edge

What if the biggest risks are the ones nobody talks about, and the biggest advantages are hiding in plain sight? These chapters bring every story together at the point where uncertainty, competition, and cost collide. As hidden risks surface, so do the cheat codes that separate collapse from compounding. This is where luck stops looking random and outcomes finally make sense.

Who It’s For

This book is for builders, creators, and founders who are done with the noise, and ready to build something real.

💼

Entrepreneurs

Tired of chasing trends that never pay off?

You’ve played the startup game by the rules and still feel stuck. This is for those ready to replace recycled tactics with results that compound.

📈

Professionals & Builders

Ambitious but burned out?

You’ve mastered execution but lost momentum. Learn how to turn clarity into leverage and align your work with what actually moves the needle.

💡

Makers & Learners

Crave traction without the hype?

You want to create, not perform. This book gives you a framework for progress that scales with your effort, not your follower count.

Free eBook: Triggered by the Market

This isn’t a stock guide — it’s a wake-up call. Triggered by the Market is a short, no-BS breakdown of how modern platforms, financial apps, and headlines are designed to manipulate your emotions and keep you hooked.

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No spam. Just clarity. This short read sets the tone for what’s coming in 7-Figure BULLSH*T!

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About The Author

Hi, I’m Scott Preston.

I’ve built robots. Led engineering teams. Launched startups. Spoken at conferences about innovation, tech, and building things that actually work. For over 30 years, I’ve solved real-world problems in the trenches, not just talked about them. And yeah, I’ve bought the books, watched the webinars, and fallen for the same shiny promises you probably have.

This isn’t my first time writing a book either. I’m the author of The Definitive Guide to Building Java Robots and Learn HTML5 and JavaScript for iOS, and I’ve been a proud coach and participant in Start-Up Weekends across Central Ohio for the last 30 years.

I’m not here to sell you a dream. I’m here because I got tired of the half-baked advice, the hype-driven gurus, and the endless loop of “just one more thing” that never quite delivers. I wrote this book because I’ve lived the cycle, broken out of it, and built something real — and I want to help you do the same.